About
Highly accomplished Marketing Leader with 14 years of experience driving quantifiable growth across tech, SaaS, and startup ecosystems. Expert in full-funnel content strategy, integrated demand generation, and brand architecture, notably growing organic visitors from 0 to 150,000 in 5 months and managing a 450,000-subscriber email program with a 44% open rate. Proven ability to leverage data-driven insights and cross-functional collaboration to optimize ROI, enhance conversions, and build impactful B2B and B2C marketing pipelines.
Work
AI Studios, Get AI, Destify, Sample Focus, Cartwise, Bonsai, AeroHub, Svix, Sons Livres.
|Marketing Consultant
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Consultant
Summary
Provided strategic marketing leadership to diverse clients, including Destify and Sample Focus, driving measurable growth across content, email, and demand generation initiatives.
Highlights
Owned end-to-end content and SEO strategy for Sample Focus, launching blog from scratch and scaling organic traffic from 0 to 150,000 monthly visitors within 5 months.
Built and managed a 450,000-subscriber email program, achieving a 44% open rate and 3.6% CTR through personalized engagement and A/B testing.
Architected and executed multi-channel demand generation campaigns for B2B SaaS clients, aligning marketing efforts with sales pipeline goals and optimizing MQL-to-SQL conversion through data-driven CRO strategies.
Led comprehensive brand strategy development for “Sons Livres,” encompassing competitive research, brand book creation, identity, and messaging to establish a distinct market presence.
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Summary
Directed comprehensive marketing strategies for Letsfly Tech / AeroHub, establishing a new subsidiary's market position and optimizing operational efficiency.
Highlights
Led branding strategy for a new company subsidiary, successfully establishing a distinct market position and doubling visibility within 3 months.
Implemented internal marketing procedures that significantly improved operational metrics and enhanced team efficiency.
Advised C-Suite on strategic marketing initiatives, leveraging data-driven insights and ROI analysis to optimize resource allocation and financial commitments.
Spearheaded the end-to-end development of a new brand, including strategy, identity, and a cohesive messaging framework.
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Summary
Managed the launch of the Zyte API and led strategic SEO and content initiatives, significantly improving lead quality and conversion rates.
Highlights
Managed the successful launch of Zyte API, enhancing lead quality by 20% and fostering significant community growth.
Led SEO and content strategies, optimizing conversion rates by 15% within 4 months through targeted initiatives.
Boosted lead generation by 25% through the implementation of multi-channel marketing campaigns and targeted outreach.
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Summary
Directed content marketing and branding initiatives for BairesDev, leading a team of writers to achieve significant engagement and brand recognition.
Highlights
Directed a team of 10 writers, achieving a 50% increase in overall content engagement through strategic content development.
Grew social media followers by over 2,500 and boosted engagement by 67% by aligning content delivery with strategic brand objectives.
Executed impactful branding efforts that secured multiple industry awards, including the prestigious IAOP 2022 recognition.
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Summary
Co-founded Tarwi, leading business development and digital marketing strategies to optimize brand visibility and engagement in a startup environment.
Highlights
Directed comprehensive business development and digital marketing strategies, laying the foundational framework for a startup's market entry.
Managed a team of 20 freelancers to enhance product promotions during live events, significantly boosting brand exposure.
Executed targeted digital advertising campaigns that optimized brand visibility and engagement, contributing to early-stage growth.
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Summary
Managed high-profile client accounts at SPMJ Comunicação, developing corporate communication plans and coordinating impactful marketing and PR events.
Highlights
Developed and executed comprehensive corporate communication plans for high-profile clients, securing extensive press and media coverage.
Coordinated and managed various marketing and PR events, significantly improving client exposure and stakeholder engagement.
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Summary
Coordinated marketing and communications for Film Bridge International, enhancing global brand visibility and supporting key sales initiatives.
Highlights
Led communications efforts during international film festivals, successfully increasing global brand visibility.
Managed and facilitated key sales meetings at the American Film Market 2011, supporting business development objectives.
Languages
Spanish
Native
English
Native
Portuguese
Fluent
Skills
Marketing Strategy
Strategic Marketing Planning, Go-to-Market Strategy, Integrated Marketing Campaigns, Multi-Channel Marketing, B2B SaaS Marketing, Brand Growth & Penetration.
Content & SEO
Content Development, SEO Strategy, Creative Copywriting, On-page SEO, Off-page SEO, Blog Management, Editorial Strategy, Search Console, SEMRush, Ahrefs, Moz.
Demand Generation
Demand Generation, Lead Generation, Account-Based Marketing (ABM), Sales Pipeline Alignment, MQL-to-SQL Conversion.
Email Marketing
Email Marketing, Lifecycle Marketing, Newsletter Management, A/B Testing, Personalization, Mailgun, Mailchimp.
Conversion Rate Optimization (CRO)
CRO, User Experience (UX), Website Conversion, A/B Testing, User Behavior Analysis, Microsoft Clarity, Mouseflow, VWO.
Branding
Brand Strategy, Brand Architecture, Brand Identity, Brand Messaging, Competitive Research, Brand Book Creation.
Analytics & Reporting
Data-Driven Strategy, ROI Analysis, Funnel Analysis, Operational Metrics, Google Analytics, Looker Studio, MixPanel.
Leadership & Management
Strategic Marketing Leadership, Creative Team Leadership, Team Mentorship, Cross-Functional Collaboration, Project Management, Operational Procedures, Resource Allocation, C-Suite Advisory.
MarTech & Tools
Hubspot, Salesforce, Pipedrive, Zoho, Jira, Wordpress, Elementor, Oxygen, Ghost CMS, Figma, Adobe Creative Suite, Canva.
AI Tools
ChatGPT, Abacus, Claude, Perplexity, Bardeen, Clay, lemlist.
